andy brudtkuhl

Within a few months, we also plan to make Google Buzz available to businesses and schools using Google Apps, with added features for sharing within your organization

Interesting note from the Google Enterprise blog… If you are using Google Apps, Google Buzz sharing and collaboration features will be baked in.

This completely changes the idea of an intranet to me. Why not just share and search on collaborative content in GMail? It appears now you can.

What are your thoughts on Google Buzz for business? Will your team use it?

Google launched Google Buzz today.

First impression: wow.

It is a social layer built on Gmail that lets you exchange status updates and share content. Many have compared it to Facebook (which I can see), FriendFeed, Twitter, and others in the space. I can see a little bit of Posterous baked in there too.

Google’s big win here is that it’s built into GMail and not yet another destination that you need to visit. It’s a natural extension of social communication built into the communication tool you are already using.

What do you think of Google Buzz? Game changer? Or copycat? Or both?

Lucky for you we discussed getting started measuring Social Media ROI on our last internet business podcast

If you are doing mobile advertising this is a great feature for you. You can now target platform - Android, iPhone, Palm. You can also target mobile carriers - AT&T, Verizon, etc.

This level of segmentation is great and is likely geared at developers targeting these platforms specifically. If you are an iPhone app developer there’s not really too much sense in running mobile ads on Android.

Now - you can just target iPhone specifically if need be

Here are more details from the reports of Google Local Enhanced Listings.

Google Enhanced Listings cost $25/mo.

You can “enhance” your listing any of the following ways:
- Link to your website
- Photo page
- Video Page
- Coupons
- Menu for your restaurant
- Reservations
- Driving Directions

The image you see above is an enhanced listing video page… We had some comments about this already being a part of Google Local Business Center.

Technically it is - you can still add YouTube vidoes via your Local Business Center Dashboard. However this monthly fee includes a callout and a link on the main list of results. This is good as it calls out to your business right away from the user’s perspective. And this will will likely increase your click through rate on Local Listings.

And last - you get detailed analytics on your enhanced content … which will likely show you how much it’s worth to have it. If it increases your click through rates enough - it may be worth it.

Is it worth it yet? I don’t think so.. But by the time it’s rolled out to everyone there could be some more features.

What do you think of Google Local Enhanced Listings?